SCHOOL OF
BUSINESS
FRANCIS MARION UNIVERSITY
MARKETING MANAGEMENT
MARKETING 432
Spring 2010
Francis Marion University
School of Business
Learning Mission Statement
Accredited at both the graduate
and undergraduate levels, the School of Business at Francis
Marion University has a mission of teaching, research, and
service. Nearly all our entire faculty holds a doctorate in
the area in which they teach. Our small classroom
environment promotes interaction among students and faculty.
We teach students to think logically, communicate
effectively, develop an understanding and appreciation of
the global business environment, and be guided by high
ethical standards. Our students develop conceptual and
analytical skills needed to be successful leaders in both
private and public institutions.
School of Business Goals
- Our students will have conceptual and analytical skills
to analyze and solve managerial problems.
- Our students will be able to effectively communicate
orally and in writing.
- Our students will have an understanding of ethical
perspectives and be guided by high ethical standards.
- Our students will have an understanding and appreciation
of the global business environment.
- Our students will utilize creativity in the solving of
managerial problems.
- Our students will know the core concepts within each
business discipline: accounting, business economics,
finance, management, management information systems and
marketing.
Course Title: Marketing Management
Course Description:
Study of selected marketing topics
including product differentiation, market segmentation, market
research, and consumer behavior. Considers effects of the marketing
mix and the development of total marketing strategy.
Instructor: Kay Lawrimore-Belanger, Ph.D.
I. Prerequisite Knowledge and Skills
Mkt 331, 333 or permission of professor
II. Objectives
- To develop the student’s understanding of the nature and
scope of marketing management decision making and raise
his/her level of awareness of the principle of marketing.
- To develop the student’s understanding of the
relationship among product differentiation, market
segmentation, research and consumer behavior
- To develop the student’s ability to competently and
meaningfully apply the marketing management processes and
procedures to the policies and functions of the business
enterprise.
Learning Outcomes
By the end of this course,
successful students will be able to
- Recall and identify basic terms associated with
managerial decision-making within a marketing
environment
- Recognize the ethical implications of marketing
decisions
- Solve marketing problems by Identifying relevant
information, integrating theory, and communicating
solutions
III. Competencies Taught
C1 Communicate well orally and in
writing and listen effectively
C2 Have the ability to organize
information in a logical format, draw conclusions and
support these conclusions with facts
C3 Function effectively as a team
member, understand group dynamics, and interact with people
of diverse backgrounds
Class Time: 9:55 – 11:10, TTH
Office Location: FH 222A Telephone: 661-1424, 661-1419
E-mail:
drkay@drkayfmu.com Internet:
www.drkayfmu.com All policies and relevant information posted:
Office Hours: As posted
No specific textbook required. It is expected
that you will have a marketing research book, and a marketing principles
book.
The instructor has developed numerous
assignments for the semester. The assignments include the reading of
theory and the application of theory. The assignments will be provided
by web site and/or during class.
ATTENDANCE
Students are required to follow the
University’s attendance policy. If a student is absent more than twice
the number of required class per week (4) a grade of F or W will be
assigned. The instructor will not warn the student of excessive
absences. It is the responsibility of the student to attend all
scheduled classes.
EVALUATION
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Skills
Evaluation Methodology |
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Technical
Competence-Subject Examinations, Questionnaire
Development, Data Analysis |
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Oral
Communication Class
Participation, Group Tasks |
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Written
Communications Examinations/Exercises |
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Organization
Skills Report Presentation |
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Interpersonal Skills Class
Participation |
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Grade Determination:
Instructor reserves the right to adjust value of assignments for the
class. The change will be announced prior to the assignment. Note: all
assignments require written and may require oral presentation.
Class Participation. Class
participation involves being prepared for class, attendance and oral
participation.
- Class Preparation – for every class that requires a written
response, not submitting an acceptable response will result in a
zero for class participation and for the assignment. Submission
requires placing the paper in the designated area prior to the class
starting.
- Class Attendance – for every absence you will receive a zero for
class participation. Arriving after the door is closed is considered
an absence. You must be prepared to start class when the professor
is ready.
- In-Class Participation – please
read guidelines posted on the
web site. Failure to follow
dress requirements on Thursdays will
result in a zero for the day.
|
Number of zeros for class
participation |
Consequence |
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0
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No lower than 90 for class
participation |
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1 - 2
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At least 85 for class participation |
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3
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No higher than 80 for class
participation |
|
4
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No higher
than 70 for class participation |
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5
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No higher
than 60 for class participation |
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6 or more
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class
participation grade of 40. |
Some of the written/oral responses for the
case/assignments will be evaluated for quality of response. The
contribution of the response toward the final grade will be announced
prior to submission.
Specific assignments with grade contribution
follows:
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Job descriptions—written and
oral |
10% |
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Marketing Decision-Making
Assisting Organization
about 50%
Project 1: Bravo
Project 2: AND cases/assignments
about 20%
(range from 5% to 10%)
instructor may change value of projects/assignments and will
announce to class prior to student submission of response. |
70%
|
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Class participation |
20% |
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Exam: vocabulary
****To receive credit for this course, the student must receive
at least 75 on the vocabulary test. The grade will count
toward your class participation grade.
If you make lower than 75 on your
first try you will receive a zero for class participation. The
marketing vocabulary/content exam may be taken twice. The two
grades will be averaged. |
CLASS POLICIES AND NOTES
1. Assignments are due
at collection by instructor or by placement of the written
assignment in the designated area prior to the class starting or
providing the oral presentation when requested. NO WORK may be
submitted at any other time.
2. Full credit will not be automatic
on homework assignments turned in for points. NEATNESS, CLARITY,
COMPLETENESS AND PROFESSIONALISM will be considered. Homework
assignments turned in on torn spiral edge paper, handwritten,
beverage stained paper or prepared in a manner that exhibit a
lack of reasonable care will be considered as not-acceptable.
3. Questions, Exercises, and Projects
may be discussed by two or more students outside class; however,
each student is individually responsible for submission of work.
If the there is evidence of
academic dishonesty, all students involved will receive
a zero for the assignment and the FMU policy will be
followed.
4. Due to the large amount and
sometimes complex material we will cover in a relative short
period, Class time is not sufficient to allow mastery of the
subject matter. In planning your schedule, allow approximately
two to three hours of study time for each class meeting.
5. The assignments as set forth in the
outline provides only the minimum work necessary to comprehend
the subject matter.
6. Please do not eat in class. You may
quietly drink any legal beverage permitted on campus.
The syllabi is subject to change as
circumstances require. It is the student’s responsibility to adjust to
the needed changes.
A schedule is provided. Please note: the
schedule will change during the semester. It is the student’s
responsibility to adjust to the needed changes.
The class room is a learning environment. All
distractions should be minimized. Students who disrupt the class will be
asked to leave.
Please:
Silence all pagers and cell phones. Cell phones
should not be on the desk.
Minimize noise. No clicking of
pens, loud "boring" sighs or tapping of fingers on desk.
Keys to Success
in this Class (and in "the real world"):
(Taken from
Professor Dittman—and I agree!)
Use positive, appropriate nonverbal
communication.
- Pay attention! Be alert – this will help you stay focused
(and awake!).
- Maintain eye contact and let the instructor know you are
paying attention.
- Minimize distractions
Let your verbal communication work "for" you.
- Speak clearly and audibly.
- Use appropriate language (watch the profanity and slang).
- Avoid "sidebar" conversations.
Attend and participate.
- Be on time. Late arrivals count as absences. You may find
that the door is locked if you arrive late. If this happens,
please do not further disrupt the class by knocking on the door.
- You are expected to stay for the entire class period.
Behave ethically.
- Hold yourself to a higher standard.
- Academic fraud will not be tolerated. The instructor will
follow the University’s academic fraud policy as outlined in the
Student Handbook.
- Any student who participates in academic fraud will
automatically receive a grade of "F" in the course, in addition
to the sanctions levied by the Office of the Provost.
Success is when PREPARATION meets opportunity.
- Be prepared to take notes, hand in assignments, and take
exams as scheduled.
- You may wish to download teaching notes prior to class. You
will also want paper and a pen or pencil. Bring a calculator
when instructed.
- Bring your textbook to class.
- It is your responsibility to obtain information,
assignments, and changes to the syllabus if you do not attend
class.
- Students are expected to take exams as scheduled. Make-up
exams will not be given.
- Late assignments will not be accepted under any
circumstances. Missed assignments may not be made up.
- All assignments must be typed.
Understand the chain of command and where you are on it.
- Never underestimate the power of courteous behavior. It is
true that "you catch more flies with honey." Remember those
around you want to do their best in the class – you can either
be a help or a hindrance in their education. (Be a help.)
- The syllabus is subject to change.
- Be on time. Nothing shows disrespect for the instructor and
other students than to be late.
- Silence your cell phones and pagers. You may not use them
during class. Using a cell phone for any purpose will result in
you being asked to leave for the class period.
- Please do not disrupt the class. Enthusiastic participation,
questions, and your own experience are welcome and encouraged.
However, please do not cross the line from enthusiastic
participation to obnoxious behavior.
Cases, projects, assignments etc. will be
announced in class and posted to web site. Each student is responsible
for obtaining the information. "I did not know" will not be accepted as
a reason for not being prepared.
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