Accredited at both the graduate and undergraduate levels, the School of Business at Francis Marion University has a mission of teaching, research, and service. Nearly our entire faculty holds a doctorate in the area in which they teach. Our small classroom environment promotes interaction among students and faculty. We teach students to think logically, communicate effectively, develop an understanding and appreciation of the global business environment, and be guided by high ethical standards. Our students develop conceptual and analytical skills needed to be successful leaders in both private and public institutions.

• Our students will have conceptual and analytical skills to analyze and solve managerial problems.
• Our students will be able to effectively communicate orally and in writing.
• Our students will have an understanding of ethical perspectives and be guided by high ethical standards.
• Our students will have an understanding and appreciation of the global business environment.
• Our students will utilize creativity in the solving of managerial problems.

• Our students will know the core concepts within each business discipline: accounting, business economics, finance, management, management information systems and marketing.

Catalog Description:

Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.

Class Time: 11:20 – 12:35
Class Location: FH 251C
Instructor: Kay Lawrimore-Belanger, Ph.D.
Office Location: FH 267
Telephone: 661-1424
E-mail: klawrimore@fmarion.edu　　

• Completion of Marketing 331
• Full - or Conditional Acceptance into the BBA degree program

Consumer Behavior is concerned with the nature and scope of the customer’s decision-making process and the application of marketing principles to influence this decision making. By the end of this course, successful students will be able to

• Recall and identify principle concepts associated with the theory of consumer behavior
• Recognize the ethical implications of influencing purchase behavior.
• Identify the use of consumer behavior theory by domestic and international businesses
• Recall and identify the consumer’s decision-making process
• Recall and identify the consumer’s individual characteristics which influences buyer behavior in the domestic and global market
• Recall and identify environmental influences upon buyer behavior in the domestic and global market
• Integrate information concerning the consumer decision-making process, the environmental influences and the individual consumer’s characteristics to formulate promotion strategy for business situations
• With a team, identify, investigate and present in writing and orally a current use of consumer behavior theory

Text:
Consumer Behavior
Hawkins, Mothersbaugh

Irwin McGraw-Hill

Lecture. The instructor will stress certain points and elaborate on others. You should not expect the instructor’s lecture to substitute for individual reading of the assigned text materials or to cover all the chapter material.

Group Project: Teams composed of three students will be responsible for developing, organizing and presenting an oral presentation to the class. See additional notes.

Class Participation: Students will be questioned about the assigned material.

No make-up exams for in-class exams will be given during the semester. If a student misses one in-class exam, the student’s final exam will account for the test/exam percent. The student’s final exam will include additional material. More than one missed exam will result in a grade of zero for that in-class exam. Take-home exam will be accepted late but with a 5 point penalty for every 12 hour period the exam is late. (hence: later that day 5 points, next day 10 points). Take-home exam is due at the beginning of class and submitted during class.

Each student will be evaluated based upon the portfolio of skills brought to, learned in and applied to the class.

Students are required to follow the University’s attendance policy. If a student is absent more than twice the number of required classes per week (4 for this class), a grade of F or W will be assigned. The instructor will not warn the student of excessive absences. It is the responsibility of the student to attend all scheduled classes.

• No make-up exams will be given.

• Attend class. Absences will be noted through attendance checks.

• Students who arrive for class late disrupt those students who have arranged their schedules to arrive timely. Late arrival will be counted as an absence.

• The instructor reserves the right to modify the syllabus (schedule, class policies) if needed.

• Academic fraud will not be tolerated. The instructor will follow the University’s academic fraud policy as outlined in the Student Handbook.Any student who participates in academic fraud will automatically receive a grade of "F" in the course, in addition to sanctions levied by the Office of the Provost.

• It the student’s responsibility to obtain information, assignments, and changes to the syllabus when absent from class.

• The assignments as set forth in the outline provide only the minimum work necessary to comprehend the subject matter. Please schedule 2 to 3 hours of study for each class period.

• The class room is a learning environment. All distractions should be minimized. Students who disrupt the class will be asked to leave.

Please:

• removal of hats, winter coats
• coverage of mid-section
• no excessive amount of cologne
• coverage of chest