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FRANCIS MARION UNIVERSITY Francis Marion University School of Business Accredited at both the graduate and undergraduate levels, the School of Business at Francis Marion University has a mission of teaching, research, and service. Nearly our entire faculty holds a doctorate in the area in which they teach. Our small classroom environment promotes interaction among students and faculty. We teach students to think logically, communicate effectively, develop an understanding and appreciation of the global business environment, and be guided by high ethical standards. Our students develop conceptual and analytical skills needed to be successful leaders in both private and public institutions. School of Business Goals
Course Title: Marketing Research, Marketing 333 Course Description: Research methods and procedures in the marketing process: emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise. Instructor: Kay Lawrimore, Ph.D. I. Prerequisite Knowledge and Skills Mkt 331 II. Objectives
Learning Outcomes By the end of this course, successful students will be able to
III. Competencies Taught C1 Communicate effectively orally, and written C2 Have the ability to organize information in a logical format, draw conclusions and support these conclusions with facts C3 Function effectively as a team member, understand group dynamics, and interact with people of diverse backgrounds C4 Read and interpret marketing research information
Class Location: CC110 Class Time: 2:10 Office Location: FH Telephone: 661-1424, 661-1419 E-mail: klawrimore@fmarion.edu or drkay@drkayfmu.com Internet: www.drkayfmu.com Office Hours: as posted by office
Marketing Research Burns and Bush Prentice Hall publishers Students are required to follow the University’s attendance policy. If a student is absent more than twice the number of required class per week (more than 4) a grade of NC or W will be assigned. The instructor will not warn the student of excessive absences. It is the responsibility of the student to attend all scheduled classes. Grade Determination: instructor reserves the right to adjust value of assignments for the class. Exam(s): announced one-week in advance Exam #1 10% Exam #2 10% Quizzes/assignments (not always announced) 20% (value of quiz/assignment will be announced and may range from 3% to 10%) Specific Projects
Topic: county 8% Topic: Industry/company 12%
The requirements and evaluation of each method will be provided during the semester. Each student will be evaluated based upon the portfolio of skills brought to, learned in and applied to the class. Skills Evaluation Methodology Technical Competence-Subject Examinations, Questionnaire Development, Data Analysis Oral Communication Class Participation, Group Tasks Written Communications Examinations/Exercises Organization Skills Report Presentation Interpersonal Skills Class Participation 1. No make-up exams will be given during the semester. 2.. All assignments are due during the class time. DO NOT submit the assignment at any other time. To receive credit for an assignment it must be submitted at the time of collection. If the assignment is received at any time other than during designated collection period, the assignment will be penalized 50 pts. 3. Credit will not be automatic on homework assignments turned in for points. NEATNESS, CLARITY, COMPLETENESS AND PROFESSIONALISM will be considered. Homework assignments turned in on torn spiral edge paper, beverage stained paper, handwritten, or prepared in a manner that exhibit a lack of reasonable care will be penalized 50 pts. 4. Questions, Exercises, and Projects may be discussed by two or more students outside class; however, each student is individually responsible for submission of work. If the there is evidence of academic dishonesty, all students involved will receive a zero for the assignment and the FMU catalog will be followed. 5. Due to the large amount and sometimes complex material we will cover in a relative short period, Class time is not sufficient to allow mastery of the subject matter. In planning your schedule, allow approximately two to three hours of study time for each class meeting. 6. Attend class regularly. Habitual absences will be noted through periodic attendance checks. Absences will lower your class participation grade. 7. The assignments as set forth in the outline provides only the minimum work necessary to comprehend the subject matter. 8. Please do not eat in class. You may quietly drink any legal beverage permitted on campus. 9. Students who arrive for class after class has begun, disrupt those students who have arranged their schedules to arrive timely. Do not disrupt class, PLEASE.
Please: Silence all pagers and cell phones. Cell phones should not be on the desk. Minimize noise. No clicking of pens, loud "boring" sighs or tapping of fingers on desk. Dress appropriately. This is not a social club or a "frat" party.
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